Mobile Guide

TIME	ACTIVITY
8:00	registration breakfast reception
registration ROOM: Good Session! Email mesh your comments.
breakfast reception ROOM: Good Session! Email mesh your comments.
9:00	meshmarketing welcome
meshmarketing welcome ROOM: 206AB Good Session! Email mesh your comments.
9:10	Keynote Conversation - Greg Hounslow: WestJet
Keynote Conversation - Greg Hounslow: WestJet ROOM: 206AB Greg Hounslow is the Emerging Media Advisor for WestJet. In addition to managing the company’s Facebook, Twitter and YouTube communities he is involved with developing the short- and long-term strategies for social media at WestJet. An avid follower of new technology and emerging media trends, Greg is also passionate about travel and tourism, photography, hockey and the great outdoors. He holds a degree in Tourism Management and has travelled to five continents. His work has taken him across Canada and the United States, and has landed him in several locations off the beaten track, such as Cuba, Alaska, Churchill and Mexico. Greg Hounslow, Emerging Media Advisor, WestJet Good Session! Email mesh your comments.
10:05	mesh networking break
mesh networking break ROOM: Good Session! Email mesh your comments.
10:35	The Value and Role of Content Marketing
The Value and Role of Content Marketing ROOM: 206AB It seems like the old adage that ”Content is King” is alive and well as more companies recognize that providing existing and potential customers with a steady flow of content (blog posts, videos, whitepapers, case studies, podcasts, photos) is a great way to drive engagement, loyalty and stickiness. Marcus Wilson, Chief Marketing Officer, IdeaPaint Marcus Sheridan, Founder, The Sales Lion Good Session! Email mesh your comments.
11:45	lunch & networking
lunch & networking ROOM: Good Session! Email mesh your comments.
1:00	Keynote Conversation - Joe Fernandez: Klout
Keynote Conversation - Joe Fernandez: Klout ROOM: 206AB Joe Fernandez is the Founder and CEO of Klout. Physically constrained while his jaw was wired shut for nearly three months, Joe began to develop a deep fascination with the evolution of influence within the social web. The way individuals could instantly broadcast questions, opinions, and ideas to their trusted network sparked his curiosity. In 2008, Joe started Klout in an effort to help businesses understand this individual user impact by providing context around who a person influences and what topics they are particularly influential in. Klout is currently the standard for influence on the social web. Previously Joe provided data solutions to experts within the Real Estate industry as Director of Innovation and Research at OnBoard Informatics. In 2003, Joe cofounded Evalulogix, actively helping over 5000 school districts meet their special education reporting mandates for compliance with NCLB and IDEA. Joe grew up in Las Vegas and attended University of Miami and Oxford University. Joe Fernandez, Founder & CEO, Klout Good Session! Email mesh your comments.
1:50	mesh networking break in 206D
mesh networking break ROOM: 206D Good Session! Email mesh your comments.
2:10	Details... Details... Details...
Social Media in the Trenches ROOM: 200BC For all the talk about best practices and tools, the best advice about using social media comes from companies and people on the front lines who can provide real-world insight into how to leverage social media to drive awareness, customer service and sales. Gail Gabrielle Ordogh , Digital Host & Vlogger, Real Sports at Maple Leaf Sports & Entertainment Dorothy Steel, Social Media Lead, Invest Ontario Michael O’Connor Clarke Good Session! Email mesh your comments.
Is there Room for New Players within Social Media? ROOM: 205BC Is there Room for New Players within Social Media? How is the social networking landscape changing? What do you need to know and do? A discussion with Steve Rubel and Dave Kerpen about the evolving landscape. Mathew Ingram will moderate this session. Steve Rubel, EVP/Global Strategy and Insights, Edelman Dave Kerpen, Co-Founder & CEO, Likeable Media Good Session! Email mesh your comments.
Search Beyond the Little Square Box ROOM: 200A With the growth of social media and the real-time Web, how is searching changing and where is it going? What’s the impact on search engine optimization and search engine marketing? Krista LaRiviere, Co-Founder & CEO, gShift Labs Kunal Das, Search Evangelist, Microsoft (Bing) Good Session! Email mesh your comments.
3:00	mesh networking break in 206D
mesh networking break ROOM: 206D Good Session! Email mesh your comments.
3:15	Details... Details... Details...
Luxury Brands and Digital Marketing ROOM: 200BC A growing number of luxury brands are using digital marketing and social media to reach and engage with consumers. How are their approaches, efforts and campaigns different than non-luxury brands? Is the use of digital marketing hurting or helping luxury brands? Joanna Track, Founder & CEO, Dealuxe Felicia Yukich, Manager of Social Media Marketing, Four Seasons Hotels & Resorts Jason Lonsdale, Head of Planning, TAXI Good Session! Email mesh your comments.
Data Here, There and Everywhere. Analyzing and Leveraging Big Data ROOM: 200A How can you measure, analyze and leverage the growing mountain of data to make smarter strategic and tactical decisions? How do you determine the most relevant metrics, and what are the best approaches and tools to use? Joe Fernandez, Founder & CEO, Klout Rod Smith, VP of IBM Emerging Internet Technologies , IBM Good Session! Email mesh your comments.
Gaining wisdom, insight and intelligence from social media monitoring ROOM: 205BC Monitoring has become an integral part of the social media landscape. The challenge facing many companies is figuring out what the data means and what to do with it so they can make smart strategic and tactical decisions. This panel looks at pulling intelligence and insight from social media after it has been monitored and filtered. Patrick Gladney, Research & Insights, Social Media Group Scott Lake, Founder, Swix Good Session! Email mesh your comments.
4:05	mesh networking break in 206D
mesh networking break ROOM: 206D Good Session! Email mesh your comments.
4:20	Details... Details...
Life in a Post-Desktop World ROOM: 200BC In a world in which the PC is surely but slowly fading into the background, what does the emergence of mobile computing meant to marketers when it comes to reaching consumers and driving sales? Andrew Osis, CEO, Poynt Benjie Levy, Executive VP & COO, Score Media Nina Sohi, Founder, Blue Trumpet Good Session! Email mesh your comments.
Seven Unique Content Strategies to Brand Your Company and Make You the Voice of Your Industry ROOM: 205BC Let’s face it, most business blogs are boring. And frankly, they’re just not telling shoppers and consumers what they really want to hear. In this session, Marcus Sheridan will not only show seven powerful ways by which businesses will gain huge SEO and branding visits through content, but he’ll also take the audience to the ‘next level’ of understanding how consumers think, feel, and the things they truly want to be reading about. Marcus Sheridan, Founder, The Sales Lion Good Session! Email mesh your comments.
Earlier Sessions
5:10	On Now mm11 Social in Lounge D
mm11 Social ROOM: Lounge D Good Session! Email mesh your comments.
Later Sessions
meshPrivacy

registration

breakfast reception

meshmarketing welcome

Keynote Conversation - Greg Hounslow: WestJet

mesh networking break

The Value and Role of Content Marketing

lunch & networking

Keynote Conversation - Joe Fernandez: Klout

mesh networking break

Social Media in the Trenches

Is there Room for New Players within Social Media?

Search Beyond the Little Square Box

mesh networking break

Luxury Brands and Digital Marketing

Data Here, There and Everywhere. Analyzing and Leveraging Big Data

Gaining wisdom, insight and intelligence from social media monitoring

mesh networking break

Life in a Post-Desktop World

Seven Unique Content Strategies to Brand Your Company and Make You the Voice of Your Industry

mm11 Social

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